We show that the bicategory of (representable) orbifolds and good maps is equivalent to the bicategory of orbifold translation groupoids and generalized equivariant maps, giving a mechanism for transferring results from equivariant homotopy theory to the orbifold category. As an application, we use this result to define orbifold versions of a couple of equivariant cohomology theories: K-theory and Bredon cohomology for certain coefficient diagrams.