Let $F$ be a divisor on the blow-up $X$ of $\pr^2$ at $r$ general points $p_1, \dots, p_r$ and let $L$ be the total transform of a line on $\pr^2$. An approach is presented for reducing the computation of the dimension of the cokernel of the natural map $\mu_F \colon \Gamma \bigl( \CO_X(F) \bigr) \otimes \Gamma \bigl( \CO_X(L) \bigr) \to \Gamma \bigl( \CO_X(F) \otimes \CO_X(L) \bigr)$ to the case that $F$ is ample. As an application, a formula for the dimension of the cokernel of $\mu_F$ is obtained when $r = 7$, completely solving the problem of determining the modules in minimal free resolutions of fat point subschemes\break $m_1 p_1 + \cdots + m_7 p_7 \subset \pr^2$. All results hold for an arbitrary algebraically closed ground field~$k$.